One of the most common mistakes in peoples websites is that they try to say or show too much on a site.  Unless you are

a retail site with a lot of product, this is almost always a bad idea.

A website should remain very simple, and always have some call to action.  You have about 10 seconds to catch your visitors attention, and in that time if you do not, they will click away faster than greased lightning.

With billions of websites, how should you go about promoting your website?

Most people who say, “I need to promote my website” think there will be one or two things they need to do once. Website promotion is an ongoing task. It is not enough to be one of the billions of websites or to be one of those that are being promoted. The question should be: How do I promote my website so I can rank in the top ten on the search engines?