Fresh Content One Key to Success of Business Websites

While researching a story this weekend, we came across a local business website whose last apparent update was sometime in 2008.

This brings up an important point. There are way too many websites out there that haven’t been updated in years.

They once had good ranking in searches for their keywords, but lately have been eclipsed by new material competing for those same keywords.

That should come as no surprise. As Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” Websites that haven’t been updated recently fail on both counts.