Since the key to networking is participation,  your social media strategy must focus on developing fans. Having an attractive profile in the social media world is what converts people from casual visitors into fans. Without a good profile design, you’ll find it hard to develop an active fan base. Creating an engaging profile page is a must if you want to attract new fans and cultivate potential donors and supporters. Although you should do this across all social networking platforms, here I am going to focus on how to create an effective Facebook profile for your nonprofit.

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